Displaying recent sales activity on your Easy Digital Downloads store is similar to the real-life customer activity you would see on a brick & mortar outlet. It’s a human tendency that we trust a busy outlet. You can leverage the same on your website with Social Proof & Trust Marketing plugin – WPfomify.
What is Social Proof Marketing?
If you are new to this term, I would like to share a quick overview of Social Proof Marketing. Let’s take an example, you are making a walk around on your weekend at a popular spot, and it’s time for lunch. You start looking for an excellent place to eat and find a few jam-packed restaurants, a few that are a little busy and the rest empty. Which one would you pick? Surely, you would prefer going to a busy restaurant assuming that it’s supposed to be good.
This phenomenon where others’ activity psychologically impacts your decision is called Social Proof Marketing. In non-technical terms, we can call it “following the crowd” 😉
How can Social Proof Marketing help you Increase Conversions?
Social Proof Marketing uses the psychological phenomenon of building trust among your website visitors. Displaying recent sales activity on your site makes the visitor trust your business.
Display Recent Sales for Easy Digital Downloads
WPfomify comes with a powerful and easy to use integration for Easy Digital Downloads. With this integration, you can display recent sales for all the products or a particular product. You also get the option to link the notification box with the product page or any custom URL. To help you with tracking the conversions, WPfomify also offers custom fields for UTM Parameters. By adding UTM Parameters, you can track the conversions in Google Analytics.
Let’s see how we can create an attractive notification bar to display recent sales on your EDD store using the WPfomify plugin.
Before we begin, make sure you have installed & activated both Easy Digital Downloads (EDD) & WPfomify plugin.